Driving Traffic To Your Website
You have a great website, right? It looks appealing, has a fantastic message, and your convinced it will increase sales and business. But is anyone visiting?
The first thing to do is make sure you have Google Analytics installed. This can be a valuable tool to determine how many “hits” you’re getting. Among a variety of other things, it can tell you what pages are popular or how long people are staying on your site.
Content Is King (But not too much!)
Your content is the most important part of your website. It’s important to give users the satisfaction of knowing they landed in the right place and that your site is showing them the information they are looking for.
When writing content for your home page, I often recommend keeping it brief, but succinct. I like to suggest the who, what, where, why approach:
WHO you are: Your company name.
WHAT you do: The products or services you offer.
WHERE you are located: Many people are looking for a local company. What is your service area?
WHY your company? What is your ‘niche’? Is it price, a unique product, or a particular service? Why should they chose you instead of the competition?
How many times have you gone to a website and there is so much text you just don’t bother? Instead of writing paragraph after paragraph for home page, create links for ‘more information’.
Be sure to check your Google Analytics frequently. If you have a page, or pages that don’t perform well, think about what you can change on those pages to give the user a better experience.
It takes time to build on online presence. Having an effective strategy is often a process of trial and error, and patience.